With over 15 years experience in the automotive sector, the Design, Style, Mechatronics, and New Concepts area focuses on developing innovative solutions in various fields. Its activities include the creation of new design and style concepts that integrate emerging technologies such as electric propulsion, advanced safety systems, comfort systems, communication systems, HMI solutions, and other specialized areas.
To do this, current and future trends, technological and social trends are analysed, state of the art studies and benchmarking are carried out. Strongly related to the previous activity, the area has the capacity to oversee 2D/3D product development, ergonomic product analysis with specific tools and support for industrialization and creation of technical documentation. Once the 3D is generated, virtual presentations with photorealistic renderings and animations are other of the team's competencies. 
The Conception and Development of the HMI, menu logic and graphic interfaces is another of the competencies that resides in this area. Other types of capabilities associated with this area are the study and development of various current and future technologies, supporting and generating corporate image and graphic design as well as the conception, design and assembly of technological models. 
Clients
Software​​​​​​​
Digital Design
Styling Design
Engineering Design
You can find more information on the CTAG website:
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