The conceptual sketching phase is where designers dedicate a significant part of their time. Our ability to capture big ideas quickly and effectively allows us to explore multiple approaches and proposals, generating a wide range of solutions in record time and helping us precisely map out the most suitable roadmap for each project.
More than just a tool, sketching is our primary means of communication. For example, in our daily work with the 3D modelling team, our representation of volumes and shapes. Along with speeding up the process it ensures stylistic coherence and adherence to the previously defined design DNA. This not only optimizes workflow, but it also strengthens the product’s identity, ensuring that every line drawn translates into a result that remains true to the original vision.
